The Al(lure) Dress
It is estimated that one million sea turtles die from plastic pollution every year, the Al(lure) Dress responds directly to this statistic.
This dress invites viewers to experience the perspective of a sea turtle, allured in by the seemingly graceful flow of the jellyfish, only to discover they have been lured in by plastic pollution.

The (Al)lure Dress embodies a jellyfish to foster awareness of human relationships with marine life and the dire consequences of plastic pollution. It offers a moment of reflection for the viewer and aims to promote greener practices, such as recycling.
The dress features LED strip lights sewn into the fabric, covered by a shimmery, translucent layer of tentacles to create a diffused light effect. The lights transition through blue and green hues, then every 30 seconds they turn red, and the dress lifts, unveiling hidden plastic trash.
This visually symbolises the one sea turtle that dies every 30 seconds and shows the cause of its death. The lights and motors to lift the dress are controlled by an Arduino microcontroller.




It is estimated that one million sea turtles die from plastic pollution every year, the Al(lure) Dress responds directly to this statistic.
This dress invites viewers to experience the perspective of a sea turtle, allured in by the seemingly graceful flow of the jellyfish, only to discover they have been lured in by plastic pollution.
The Al(lure) Dress






The (Al)lure Dress embodies a jellyfish to foster awareness of human relationships with marine life and the dire consequences of plastic pollution. It offers a moment of reflection for the viewer and aims to promote greener practices, such as recycling.
The dress features LED strip lights sewn into the fabric, covered by a shimmery, translucent layer of tentacles to create a diffused light effect. The lights transition through blue and green hues, then every 30 seconds they turn red, and the dress lifts, unveiling hidden plastic trash.
This visually symbolises the one sea turtle that dies every 30 seconds and shows the cause of its death. The lights and motors to lift the dress are controlled by an Arduino microcontroller.




It is estimated that one million sea turtles die from plastic pollution every year, the Al(lure) Dress responds directly to this statistic.
This dress invites viewers to experience the perspective of a sea turtle, allured in by the seemingly graceful flow of the jellyfish, only to discover they have been lured in by plastic pollution.
The Al(lure) Dress


The (Al)lure Dress embodies a jellyfish to foster awareness of human relationships with marine life and the dire consequences of plastic pollution. It offers a moment of reflection for the viewer and aims to promote greener practices, such as recycling.
The dress features LED strip lights sewn into the fabric, covered by a shimmery, translucent layer of tentacles to create a diffused light effect. The lights transition through blue and green hues, then every 30 seconds they turn red, and the dress lifts, unveiling hidden plastic trash.
This visually symbolises the one sea turtle that dies every 30 seconds and shows the cause of its death. The lights and motors to lift the dress are controlled by an Arduino microcontroller.







